Who is Graham Betchart, and why learn from him?

Graham is a leading mental skills coach with more than 20 years of experience. He has worked with NBA stars, NFL and MLB players, Olympians, the US Navy, and leaders across many industries, and he has been featured on CNBC and in more than 50 podcasts, including Nike's TRAINED. His tools are trusted because they are simple, practical, and proven when the pressure is highest.

What makes Graham the Guide different?

Most programs teach ideas. Graham trains skills your team can use under pressure. He gives leaders and teams a simple, shared language and practical tools that hold up when the stakes are real, whether he comes in for a one time keynote or works as a fractional Chief Mindset Officer inside your organization.

How does the training work?

Most teams start with one session, in person or virtually, where Graham takes your team through all 10 Plays. From there you can keep it sharp with ongoing practice, or go deeper with a six month GAME Plan partnership where Graham works alongside your leaders. We shape the format around your team and your goals.

What are the 10 Plays?

The 10 Plays are Graham's core mental skills, a simple shared language for performing under pressure. Each one is a practical tool your team can use in the moment, taught with real stories and live practice so they stick. Graham covers all 10 in a single session and builds on them over time.

Who is it for?

Graham works with leadership teams, sales teams, and whole companies, especially those going through change, growth, or pressure. He is also a keynote speaker for conferences, sales kickoffs, offsites, and all hands events. If your people perform under pressure, this is for them.

Do you travel, and is it in person or virtual?

Both. Graham speaks and coaches in person across the Bay Area, around the country, and internationally, or virtually for teams anywhere. We pick whatever fits your event and your goals.

Can you tailor it to our company?

Yes. We start with the 10 Plays, the shared foundation, then tailor the work to what your team needs to lean into most. The deeper you go, the more it is built around your goals and your industry.

What can we expect?

Your team leaves with practical tools and a shared language they can use right away. Over time, people stay calmer under pressure, recover faster from setbacks, communicate better, and lead with more confidence through change. Mindset works like fitness. It gets stronger with practice.

How do we get started?

Reach out through our contact page for a short conversation. We will learn about your team, answer your questions, and map the right fit. Pricing depends on the format, the location, and the size of your team, so a quick call is the fastest way to a real number.